eMarketing by vin
There are various reasons why mobile marketing will continue to rise in the next few years (the Mobile Marketing Association predicts mobile marketing spend will rise 124% from 2010 to 2011):
• Smartphone Hardware / software. Improvements in the hardware / software of the smartphone itself (i.e. faster processers, more memory, better operating systems, more apps – allowing for more functionality and better user experience).
• Smartphone Users. Many more people will be using smartphones (Nielson predicts that by the end of 2011, there will be more smartphones than feature phones in the US – a jump from making up about 10% of mobile devices in general in 2008 to about 50% in 2011).
• Social media environment. Mobile is well suited to social media
• Mobile technology/platforms/channels. Certain mobile technologies/platforms/channels will come of age / just continue to grow in importance. See below.
Location-based Marketing
In ...
General Marketing by vin
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within ...
General Marketing, eMarketing by vin
Advertise With Greater Confidence Knowing You’re Maximizing Your Response Rates
“Half my advertising money is wasted. The problem is that I don’t know which half”, said William Lever, founder of Lever Soap Company back in 1886. Sadly, well over a century later, it’s estimated that 50 percent of advertising budgets are still wasted on programs that don’t produce a meaningful response. Yet, marketing executives are being held increasingly accountable to deliver greater, more predictable, and measurable returns on investment from their advertising spend, according to Forrester Research.
While some marketers grow increasingly frustrated with declines in response rates to their traditional print advertising and shifting their focus to digital channels, others have discovered how to “crack the code” and are achieving new highs in response rates and returns on investment through properly integrating the offline and online channels. This guide aims to provide ...
Web Development by vin
Nearly all consumers (97 percent) now research products or services online before making a purchase, according to a study by BIA/Kelsey. Search engine optimization (SEO) is the process of enhancing website content to maximize its ranking potential on organic (free) search engine results pages (SERPs).
Search engines award high rankings to websites with high-quality content and high credibility while “de-ranking” or “de-listing” websites with low quality content or low credibility. Panda, Google’s latest algorithm update, aims to do just that. Over 12% of all U.S. websites have already been affected, sending shockwaves through the industry.
While Panda’s aim is to take down content aggregator/spam sites, link farms and websites with poorly written content or low credibility, many legitimate, high-quality websites have unfortunately also reported being adversely affected. Many websites have been severely “de-ranked” and even “de-listed” altogether.
To make matters worse, many smaller businesses ...
Web Design by vin
With over 25 million iPads sold since its launch in January of 2010 the demand for the iPad continues to nearly exceed supply. Never before, had any a product hit the 1 million unit mark so quickly. Another Apple product, the iPhone, has sold 109 million units since the device’s inception in 2007.
Nevertheless, an alarming number of web applications and content do not work on Apple’s iPad, iPhone and iPod Touch devices. Despite Adobe Flash being a popular platform used for adding multimedia to web pages, Apple continues not to support Flash on any of it’s i-branded products.
A 3rd party survey of 3.5 million web pages revealed that approximately 30-40% of websites contained elements that were driven by Flash. So, what happens when any of the 125+ million users try to access a Flash website on one of these devices (not ...
Web Design by devon
By now most people have realized how vital websites are for creating a successful business. It is the perfect place to keep customers informed about what you have to offer; the content is what people need to see. However, many people still overlook the importance of a websites design. This is what separates uninteresting, plain, and amateur sites from clean, sleek, and professional ones. This is the first of three posts taking a look at our recent redesign of i2iwebmedia.com, and giving some insight into how the design of a website truly enhances the user's experience and perception of a company. Let's compare some screenshots from the old site and the redesigned one to get a better understanding of exactly what I mean.
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General Marketing, Web Design, Web Development, eMarketing by rick
Welcome to the i2i webmedia blog!
Devon, Vin, and I would all like to introduce ourselves and hope that everyone who stops by will either learn, or contribute, new ways to design, develop, and drive sites to succeed.
We all have a few ideas for near-future posts, including a small mini series Devon and I plan on creating, discussing the why’s and how’s of redesigning the i2i webmedia site to its current form.
Until then, stay tuned, comment on our blog and be sure to let us know about anything interesting that pops up in the world of web development.
-rick
