AKA i-Marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies Types of Internet Marketing
Internet Marketing is broadly divided in to the following three types, PPC/I (Pay per click/impression): Advertisements for brands and products is done on pre-decided websites and helps in generating leads for companies.
SEO Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Social media marketing (SMM)
Planning
Like any marketing strategy an e-marketing strategy is the same expect is looks at your market from an interactive perspective using proven methods in gaining visibility to prospects and continuing to add value to existing customers. At the core however, the key factors below should always be the driving approach. Working with our clients to develop the most focused efficient way of utilizing general interactive marketing techniques is what is critical to the success of their small business.
The Planning cycle can be represented in the following five phases
One (the marketing audit) addresses the question ‘where are we now?’
Two (segmentation, targeting, positioning, setting objectives) addresses the question ‘where do we want to be?’
Three (choice of strategy) addresses the question ‘what is the best way of getting there?
Four (implementation of strategy through the marketing mix) addresses the question ‘how do we make it happen?’
Five (evaluation and control of strategy) addresses the question ‘how do we know we have got there?’
Deliverables
The same approach would be applied to e-Marketing accept the recommended services would be based on an interactive approach to deliverables.
Discovery Assessment Recommendation
More on Google's "Zero Moment Of Truth" to see why e-Marketing is so important to the sucess of your business, i2ican help...
