Organic Search Engine Optimization

You've probably wished you had more time to promote your website but realized that good promotion is incredibly time consuming. Submission engines don't work. Submission to the major search engines requires filing out each form individually every time you update your website or at least monthly. Finding appropriate linking sites then composing reciprocity letters takes time, marketing know-how and creativity. Finding all the appropriate blogs, directories, newsgroups, contests, e-zines, online malls and message boards where the site should be mentioned takes tremendous amounts of search know how. Keeping track of the best meta-tags for each search engine is a full time job. Advertising companies specializing in website promotion charge upwards of $20,000 per month for this service.

i2i webmedia will assist with your baseline search engine optimization needs, helping position your website for better ranking with leading search engines. Our keyword and site optimization process will show you the words and phrases search engine users search for. We will also provide direction to the analytics and reports needed to understand the activity on your website. If a more comprehensive SEO strategy needs to be deployed we will be happy to assist there as well.

Although i2i webmedia offers services in helping companies create better organic search engine optimization, the most effective way to quickly market your business online, is a process called "geo-targeting", which is provided through search engine results on key words and keyword phrases.  i2i webmedia is partnered with leaders in the interactive marketing field to  provide best in class solutions in getting your business better positioned and exposed for sales in the rapidly changing way consumers research and shop for products and services.

So just call us and let’s discuss how we can help.

SEO Definition:  Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, search engine optimization considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective search engine optimization may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Other techniques, known as "black hat SEO" or "Spamdexing", use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.